{"id":8755,"date":"2023-04-28T09:45:42","date_gmt":"2023-04-28T07:45:42","guid":{"rendered":"https:\/\/gruppo-happy.it\/impatto-zero-il-racconto-della-sostenibilita-dal-punto-di-vista-del-gruppo-happy\/"},"modified":"2023-06-29T12:24:15","modified_gmt":"2023-06-29T10:24:15","slug":"impatto-zero-il-racconto-della-sostenibilita-dal-punto-di-vista-del-gruppo-happy","status":"publish","type":"post","link":"https:\/\/gruppo-happy.it\/en\/impatto-zero-il-racconto-della-sostenibilita-dal-punto-di-vista-del-gruppo-happy\/","title":{"rendered":"IMPATTO ZERO: THE STORY OF SUSTAINABILITY FROM GRUPPO HAPPY’S POINT OF VIEW"},"content":{"rendered":"\n

Numerous topics were covered over the program’s 25-minute running time, with plant manager<\/strong> Marta Torri ble to show and talk about the various phases involved in the polystyrene:<\/strong>extrusion, creation of the reels and relative quality tests, thermoforming, moulding, addition of absorbent pads, cutting to grind the production scraps, and final packaging of the trays produced.<\/p>\n\n

The real star of the show, however, was the concept of sustainability<\/strong>, which takes many different forms within Gruppo Happy.<\/p>\n\n

First and foremost, Davide Masini<\/strong> (Sustainability Manager & LCA Expert) highlighted the concept of \u201cextended producer responsibility\u201d,<\/strong> which has meant significant investments for Gruppo Happy in the field of mechanical recycling<\/strong> and recovery<\/strong> of three different materials:<\/strong> PS, PET and HDPE. <\/p>\n\n

Moreover, Fabrizio Bernini<\/strong> (Head of R&D and Communication) narrated a very clear and effective account of the concept of sustainability: packaging in and of itself is already sustainable,<\/strong>because it contributes significantly to the eduction of food waste,<\/strong>but now it is even more so, because the functionality of traditional polystyrene (XPS) trays has been supplemented by the ability to manufacture them now using up to 50% post-consumer recycled material <\/strong>(r-XPS).<\/p>\n\n

Correct and effective communication<\/strong> regarding correct disposal and recycling of plastic is therefore fundamental, as highlighted by Mariapaola Biasio<\/strong>, Marketing Manager, who highlighted how education is essential, both inside and outside the Group<\/p>\n\n

This communication becomes even more important in light of Gruppo Happy’s expansion:<\/strong> as recounted by Carolina Branca<\/strong> (Marketing Specialist), the goal is to actively involve all those who are part of the Group and ensure that they always share common values, first and foremost, of course, sustainability.<\/p>\n\n

Now watch the special:<\/strong><\/p>\n\n

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