All the representatives agreed to reassert the need for an approach to the PPWR which is not ideological but based on the data, highlighting the importance of plastic packaging in defending the value of products and extending their shelf-life, as well as its essential role as a tool for fighting food waste (of which 70% is following purchase by the end customer).
This leads to the need, as highlighted by Daniel Duguay (sustainability specialist di CPMA – Canadian Produce Marketing Association), with whom we fully agree, that „attention should be given to educating consumers about the role that primary packaging plays in food: the value of packaging is largely unperceived when you consider that 90% of its function is performed before the consumer sees it on the store shelf„.
Closing out the round table was Massimo Salini, President of Pro Food, who stated that, in light of the positions expressed, „a common stance by all supply chain actors would be appropriate to prevent PPWR from generating further damage to a vital sector.”
Download the complete press release.
